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Real Facts

The campaign seeks to prevent and delay the uptake of illicit drug use.

The new Drug Aware Illicit Drug Prevention 'Real Facts' campaign commenced on 2 September 2018.

The campaign is one part of a comprehensive approach in Western Australia that aims to prevent and reduce harmful alcohol and other drug use. Research shows young people are the most at-risk of harm, when it comes to drug use, which can impact the rest of their lives.

We know that most young people search online, if they're looking for information about drugs. This can mean they don't find the information they want, or find false or misleading information. The campaign links young people directly with credible and accurate information on drugs, their effects and potential consequences.

 Campaign objectives

  • Promote Drug Aware as a source of credible and accurate information on illicit drugs.
  • Increase awareness and knowledge of the potential health, social and legal consequences of illicit drug use.
  • Increase awareness and knowledge of the potential health effects of cannabis and ecstasy.

Target group

Young people aged 15 to 25 years old at risk of drug use.

Key messages

  • If you have questions about illicit drugs, get the real facts at Drug Aware.

Campaign Materials

Radio

Posters

Social Media Videos

 

Community Resource Kit

 A Community Resource Kit has been developed to support community-based stakeholders to extend the reach of the 'Real Facts' campaign in their communities.

User Journey

The target audience is encouraged to visit the Getting the Facts section of the website for information.

 

notification

Looking for info about the effects of a specific drug?

Check out the Drug Types page here.