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Strong Spirit Strong Mind Metro Project

A culturally secure alcohol and other drug campaign to prevent and delay the early uptake of alcohol and other drug use. 

 

The Strong Spirit Strong Mind Metro Project campaign has been running since 2012.

It aims to prevent and delay the early uptake of alcohol and other drugs by Aboriginal young people in the Perth metropolitan area. 

The message was informed through a consultation process with Aboriginal youth groups and agencies in the Perth metropolitan area.

Key message

The key messages of the campaign are that alcohol and drugs can result in:

  • you doing things you may regret
  • you getting into trouble with the law

It also tells you where you can find out more information or get support.

Target group

Aboriginal youth aged 12 to 25 years.

Campaign objectives

The Strong Spirit Strong Mind Metro Project Campaign objectives are to:

  • Increase knowledge and awareness of risks/harms associated with alcohol and other drug use.
  • Increase knowledge and awareness of support services in the Perth metropolitan area.

Campaign videos

Campaign radio

Other campaign material

notification

Looking for info about the effects of a specific drug?

Check out the Drug Types page here.