Strong Spirit Strong Mind Metro Project
A culturally secure alcohol and other drug campaign to prevent and delay the early uptake of alcohol and other drug use.
The Strong Spirit Strong Mind Metro Project campaign has been running since 2012.
It aims to prevent and delay the early uptake of alcohol and other drugs by Aboriginal young people in the Perth metropolitan area.
The message was informed through a consultation process with Aboriginal youth groups and agencies in the Perth metropolitan area.
Key message
The key messages of the campaign are that alcohol and drugs can result in:
- you doing things you may regret
- you getting into trouble with the law
It also tells you where you can find out more information or get support.
Target group
Aboriginal youth aged 12 to 25 years.
Campaign objectives
The Strong Spirit Strong Mind Metro Project Campaign objectives are to:
- Increase knowledge and awareness of risks/harms associated with alcohol and other drug use.
- Increase knowledge and awareness of support services in the Perth metropolitan area.
