Who is Drug Aware
Drug Aware has been delivering these messages across the state since 1996.
The program is managed by the Drug Programs Branch, Drug, Alcohol and Prevention Services Division of the Mental Health Commission in collaboration with the McCusker Centre for Action on Alcohol and Youth.
Drug Aware was established in 1996 as part of a state framework of educational strategies designed to address illicit drug use among young people in Western Australia. It is the first comprehensive ongoing program on illicit drug education undertaken in Australia.
The program seeks to provide honest, credible and evidence-based information to young people in order to help them make informed decisions.
The campaign targets people aged 14 to 29. With specific focus on certain age groups within this dependent on the campaign message.
The campaign uses mass reach education including radio, outdoor, online media with the aim of preventing young people from using illicit drugs as well as encouraging those who have tried, or regularly use illicit drugs to stop using.
Drug Aware has implemented a number of campaigns and programs focusing on amphetamines and methamphetamine, cannabis, ecstasy, drug driving, heroin and night venue and entertainment event safety messages.
The program also supports and develops strategies to create safer environments for young people where they may be at risk of harm from illicit drug use.
The Mental Health Commission and McCusker Centre for Action on Alcohol and Youth also collaborate to manage the Alcohol. Think Again education campaign.
For the Western Australian alcohol education campaign visit Alcohol.Think Again.