Drugs and driving don’t mix
The campaign focused on the harms associated with drug driving, including harm to yourself and others as well as the drug driving laws.
Target group
There are three key audiences for the campaign:
- Young people aged 17 to 29 years, who are at risk of drug driving.
- Young people aged 17 to 29 years, who occasionally or regularly drug drive.
- General community, aged 17 to 59 years, who may be exposed to random roadside drug testing operations and who may be at risk of impaired driving through both illicit and prescription/over the counter drug use.
Campaign objectives
Increase knowledge that there are a range of health, social and legal consequences associated with drug driving by:
- Increasing knowledge that drugs can seriously impair driving ability putting you at more risk of having a motor crash that can result in a fatality or serious injury.
- Increasing knowledge that drugs can seriously impair driving ability putting others at risk of being affected by a motor crash that can result in a fatality or serious injury to family, friends and others on the road.
- Reminding the target audience that it is against the law for anyone to drive under the influence of drugs and if tested they can be caught, resulting in disqualification from driving, fines and/or imprisonment.
- Increasing the target audience’s knowledge of where to go to access information and support related to drug driving.
