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Amphetamines Turn You Into Something You Can’t See For Yourself

The ‘Amphetamines turn you into something you can’t see for yourself’ campaign focused on how someone using amphetamines can lose control of their lives without realising it. The campaign also engaged friends and family to seek help or treatment for someone who uses amphetamines.

Male meth addict looking in the mirror

The first phase of the Drug Aware branded 'Amphetamines Turn You Into Something You Can’t See for Yourself' health campaign was launched in November 2011.

The primary target group for this campaign was young people aged 15 to 17-years-of-age as this is a key transition time when young people are highly influenced by their environments and social networks, and before initial use which is important given the significance of the first use in encouraging further use of amphetamines.

The mean age of initiation of amphetamines in Western Australia is 21.05 years. Research from the focus groups found that young people’s attitudes to drugs shift rapidly as they move through adolescence, and their social environments and frameworks change. The results found that habitual users are far more defensive of their behaviours, less accepting of the risks of amphetamines, and more doubtful of the morality of a communications campaign aiming to prevent usage then non-users or experimenters. The research also found that at risk non-users and experimenters appear to be predisposed to positive behavioural change and therefore this campaign will specifically target 15 to 17-year-old people who are at risk of amphetamine use.

The overall aim of the Drug Aware Amphetamines Prevention Program is to prevent and/or delay the uptake of amphetamine use and increase access to support services at an early stage by increasing awareness and knowledge of the potential health, social and legal consequences of amphetamine use and increasing the salience of the potential risks associated with amphetamine use.

Key message

  • Amphetamine turns you into something you can’t see for yourself
  • If you or someone close to you is experiencing problems with amphetamines help is available

Target group

The Drug Aware Amphetamines Prevention Campaign targets the following groups:

  • 14- to 17-year-old people at risk of amphetamine use
  • 12- to 24-year-olds who are trailing or occasionally using amphetamines
  • regular users of amphetamines
  • family and friends of young people aged 14 to 24-years of age at risk of amphetamine-related harm
  • people attending night venues and/or entertainment events

Campaign objectives

  • Increase awareness and knowledge of the potential health, social and legal consequences of methamphetamine use.
  • Increase the salience of the potential risks associated with methamphetamine use.
  • Increase awareness of the available sources of information and assistance relating to methamphetamines.

Campaign videos

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Do you or someone close to you need help to stop meth taking control?

Call the Meth Helpline on 1800 874 878