For information on the impact alcohol can have on health visit the Alcohol.Think Again website.
The Alcohol.Think Again education campaign is part of a comprehensive approach in Western Australia that aims to reduce the level of alcohol-related harm and ill-health. The campaign uses a mass reach social marketing strategy targeting the Western Australian community.
Specific Alcohol.Think Again campaigns feature National Health and Medical Research Council (NHMRC) Australian Guidelines to Reduce Health Risks from Drinking Alcohol, and www.mhc.wa.gov.au aim to:
- Reduce the risk of alcohol-related harm over a lifetime.
- Reduce the risk of injury on a single occasion of drinking.
- Increase women's intentions to abstain from alcohol during pregnancy, and when breastfeeding.
- Allow parents and young people to make informed choices about delaying initiation to alcohol use.